Jennifer B. Davis
"We are more ready to try the untried when what we do is inconsequential. Hence the fact that many inventions had their birth as toys." - Eric Hoffer

What are you playing around with today and might actually be the next big thing for your business?

Years ago I worked for a software company and while we were developing software, one of the programmers came up with an innovative prototyping tool. We showed this tool to some other folks who loved it and over time, that tool became the best selling product of the company. Something that wasn't on the roadmap at all when the company began.

I wonder how many businesses start like this. GetSatisfaction.com, an innovative service that brokers companies and their customers, started as a way to handle support requests for the sale of excess and obsolete marketing items from defunct internet start-ups in the early 2000's. Twitter started as a side project and has become huge.

What are your side projects, again that you are playing around with, that should be moved to the core of your effort?


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