Jennifer B. Davis
It is clear that building word-of-mouth marketing is critical for the success of a product or company and often it can use a bit of help to get started. I am always interested about how companies do it. I found a few insights that I thought I would share here.

For well over a year, I have participated in SheSpeaks, a sampling network of women. They have sent me products to review. I loved the Sonicare toothbrush. The Nicole by OPI nail polish took a little getting used to, but is interesting (this one is new and I have some coupons, by the way). The salon hair care product that made me smell like almonds, but look like I hadn't showered in weeks was an emphatic "no!"

Today, I learned about another network like this called BzzAgent. I don't have much to report other than they reallly get the word-of-mouth thing and I have heard about the founder's latest ebook on no fewer than 3 blog posts this weekend from folks I follow and respect. I read the book tonight and it had some nuggets in it.

If you know of others, post the links in comments here.
2 Responses
  1. MomCentral Says:

    Hi there! I couldn't find an email address to send this to so figured I'd go to the comments! :-)

    You should join the Mom Central WOM Marketing panel! I am their Social Media Manager and Mom Central runs numerous sampling campaigns. To sign up to be a part of them (it's free!), join here:

    Bloggers can also review products for Mom Central by signing up for their "blog tours" -

    - Jane

  2. That is great, Jane. Thanks for sharing!