This is right up my alley. Designers who create concepts that no one ever buys can put them up for sale in an online marketplace at IncSpring. As a buyer you can search brands by industry, color, or name. You can see how others have rated the logo before you buy.

This might be a great way for a design student to get some of their work out there and get some clients using their designs.

I think it is interesting what business ideas themselves can come from these logos. For instance, the gift-wrapped roll of toilet paper and the company name "PrankExpress" bring to mind all sorts of funny gifts and things that could be sold and marketed.

I know this is opposite of how the "experts" say to do branding and identity design. They say you need to analyze your business, your corporate culture, your value proposition, and your customer perceptions before encoding them into a logo (and brand name). While I don't necessarily disagree, I wonder if a business (especially a start-up or small business) couldn't come pretty darn close by shopping for a logo that appeals to them and a few of their customers they might show it to. Research done. Logo designed. Now, they can go out and grow their business.