"I base my fashion taste on what doesn't itch."
- Gilda Radner

When my sister was little, she was (and still is) a beautiful girl. Long, curly hair. Cute-as-a-button face. But would the girl wear frilly dresses? No way. They itched.

When I read this quote from Ms. Radner (a hilarious comic by any measure) I thought about those days. Her wanting to wear denim overalls while my mom was trying to get her into a pretty dress.

This was before the days of the tagless tag (an invention that my toddler sister would have cheered for). Before they made fabrics softer and clothing more seamless. Those inventions were there, right in front of us, the whole time. But we didn't see them. We didn't recognize the pain for what it was...a design problem to be solved. Once we identified it and named it, I am sure we could have solved it. My Mom is a great seamstress and our family is full of artists and problem-solvers, so I am sure we would have invented the tagless shirt, lined children's clothes, or the adaptation of swimsuit fabric to children's dresses. The problem had not been named, so it couldn't be solved.

What problems are you facing today that are like that? Moderate annoyances or hinderances that keep things from being truly useful, truly beautiful, or truly comfortable. Observe it. Name it. Then go about solving it. This is how we save the world, one itch at a time.