Innovative Business
Thoughts about making business and professionals in them more creative, more relevant, and more profitable.
Importance of Context
Jennifer B. Davis
"With a stop light, green means 'go' and yellow means 'slow down'. With a banana, however, it is quite the opposite. Yellow means 'go', green means 'whoa, slow down', and red means 'where the heck did you get that banana?' " - Mitch Hedberg
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