Jennifer B. Davis
So, "The Next Great American Band" is on reality TV featuring groups with names like Dot, Dot, Dot, The Clark Brothers, and Sixwire (the former being the least favorite, I must admit, and the latter being my favorite). In this case, I am not sure the names matter, but they certainly can hurt (perhaps when the boys in "Light of Doom" grow up, they will find a better band name).

Meanwhile, businesses all over the world are struggling with naming their products and services. How to pick something meaningful? How to pick something clever? How to make sure it can be spelled correctly? Is the URL taken?

I have written about this before and offered some online automatic name generation solutions. If you are still lacking inspiration however, I have a new suggestion...think about your product or service like you are naming a band.

I know this might not be a new approach. Afterall, we all know companies like Yahoo!, StumbleUpon, Apple, and others that probably started off as the names of rock bands. To get you started check out this list of great band names posted by one of my favorite humorists, Dave Barry. Maybe one of these would be perfect for your next product launch!

"Rodent Passion" might be perfect for your pest control product or I could imagine the empire you could build around "The Foliage Eaters." The possibilities are endless!

P.S. Dave Barry celebrated his 60th birthday this past July. Happy belated birthday, Dave.

P.P.S. This is just the kind of thing I might have written about at the Creative Outlet Labs' blog had I known. I am doing a series called If you know of someone who is remarkable (whether or not they are famous enough to have their own page on Wikipedia or not) and celebrating a once-in-a-lifetime or everyday event, please email to recommend them for a feature.
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