Jennifer B. Davis
Apparently, the Portland Trailblazer Brandon Roy benefited from an all out marketing blitz to get on the All-Star team. The marketing team sent out dozens of iPods pre-loaded with a highlight reel and a "vote for me" message. They called them iRoys.

Now, with the price of the Shuffle coming down, now you too have have your own iPod campaign. You can even call it the iYou, if you want (my apologies to the legal department at Apple).

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