Jennifer B. Davis
Generally product designers, especially those with coveted retail shelf space don't like to redesign their packaging very often. But, Pepsi is doing a limited edition can (by jKaczmarek by BBDO NY and Design Works) that I thought was cool. It is interesting for several reasons including that it doesn't have any words (no "new and improved" or "now, with 20% more" on this packaging).

Made me think if other product designers should take packaging inspiration from this and think about limited editions, where the only thing limited is the packaging. This might be great for seasonal or holiday-based promotions.
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